Outsourced SDR-as-a-service

Most US providers charge $4,000 to $12,000 per month per dedicated seat. The lower end is offshore or shared-rep models; the higher end is US-based, dedicated reps working a single client's ICP.

Watch the unit economics. A reasonable target is 8–15 qualified meetings per seat per month at the US mid-market, which implies a cost per qualified meeting of $300–$1,500. Below $300 is usually a sign of low-quality meetings; above $1,500 is either a very high-ACV target or an underperforming engagement.

Sales Sprints (time-boxed)

90-day outcome-oriented engagements typically run $15,000 to $60,000 total. The variance is driven by ICP difficulty (enterprise vs SMB), number of reps deployed, and whether the engagement includes infrastructure setup (email warm-up, sequences, CRM).

Sales sprints are usually the best fit for: testing a new market or vertical, filling a gap between sales hires, or proving a motion before committing to a long-term retainer.

Fractional sales leadership

$6,000 to $20,000 per month depending on hours per week (typically 1–3 days), seniority of the leader, and whether they're also carrying a deal load. That's roughly 30–60% of a full-time VP Sales total comp, with no equity grant.

For most companies between $500K and $10M ARR, fractional is meaningfully cheaper than the full cost of a bad VP hire — which is usually nine months of base salary, equity dilution, opportunity cost, and team disruption.

Full US market-entry programs

Multi-quarter, executive-led programs that combine strategy, infrastructure, outbound execution, deal coaching, and ongoing fractional leadership are higher-touch and priced per engagement. Chief's full market-entry program sits in this category and is quoted only after a qualification call — pricing is not published because the right number depends on company stage, ACV, and program scope.

These programs typically include $2M+ revenue or strong funding as a baseline qualification, because the program is designed to install a full US revenue function, not just generate meetings.

How to evaluate any provider's pricing

Ignore the monthly retainer in isolation. Ask:

• Cost per qualified meeting (target: $300–$1,500 mid-market US).
• Cost per opportunity in the pipeline.
• Cost per closed deal vs your average deal value.
• Time to first meeting, first opportunity, first closed deal.
• What happens to the system you build if the engagement ends.

A $4K/month engagement that produces no meetings is more expensive than a $12K/month engagement that produces 12.