Market-entry guides
Practical playbooks for crossing the Atlantic, in both directions
Each guide starts with the problem founders actually face, explains why it happens, and lays out a concrete first-90-days plan.
Nordics → US
Why Nordic SaaS companies stall in the US, and how to get your first 10 US customers
Strong home-market traction, but US pipeline stays thin after a year of trying.
Read the guide DACH → USWhy German and DACH tech companies see US sales cycles stall, and what fixes them
Deals start well in the US, then drag for months and quietly die.
Read the guide Defense → USDefense and dual-use companies entering the US market: where to start
Proven with European customers, but the US defense market feels closed.
Read the guide Hiring decisionHiring your first US salesperson vs a fractional sales executive: which is right?
Your first US hire is a big, risky bet and many don't work out.
Read the guide US → EuropeUS SaaS expanding into the Nordics or DACH: how to start
European buyers take meetings, then ask about GDPR, references and local support.
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